It is understood that in 2015, the sales of diesel generator sets increased by 95% year-on-year. In the first two months of 2015, both domestic and international markets maintained rapid growth. Besides factors such as excellent product quality and good service, it was also attributed to the preventive measures taken against various constraints on the export of generator sets. In 2015, if diesel generator set enterprises want to do well in the overseas market, they still need to attach great importance to the six major bottlenecks restricting the export of diesel generator sets.
1. Constraints on prices and export order. At present, due to technical factors, coupled with the increase in raw material prices and transportation costs, the export of diesel generator sets in our country has been affected to a certain extent. Price competition among export enterprises is extremely fierce, and the phenomenon of competing to lower prices is still quite common.
2. Constraints of Foreign Certification Requirements. If the products exported to EU countries have obtained CE safety certification; The diesel generator sets exported to the United States have passed the EPA emission certification of the United States. Some importers in the United States also require the products to obtain UL safety certification. India has also implemented emission and safety certification systems for imported diesel generator sets. Vietnam has stipulated regulations restricting the import of single-cylinder diesel generator sets as a whole. Nigeria requires SONCAP's conformity assessment, etc.
3. Constraints of Technical Requirements in Foreign Markets. Most of the diesel generator sets exported from our country are single-cylinder diesel generator sets, and the requirements for single-cylinder diesel generator sets in foreign markets are constantly increasing. In addition to the constantly increasing demands for economy and power performance, the requirements for product lifespan and reliability are also on the rise. For instance, developed countries in Europe and America have relatively high requirements for vibration and noise. In regions such as Africa and the Middle East, requirements have been put forward for the cooling systems of single-cylinder diesel generator sets to be resistant to aging and damp heat. However, low-temperature regions have higher requirements for starting performance, etc. In addition, due to the continuous rise in oil prices, low fuel consumption has also been mentioned by most customers.
4. Constraints on Intellectual Property Protection. China's single-cylinder diesel generator sets have mostly drawn on the prototypes of Japan and Germany. From the initial OEM production to the current gradual development of its own brands, there are still not many well-known export brands.
5. Constraints of Supply and Demand Information. The mainstream markets for China's diesel generator sets exports, such as those in Asia and Africa, have already shown a trend of saturation. However, due to a lack of understanding of other markets, the development progress of the South American market, which is dominated by developing countries, has been slow.
6. Constraints of insufficient after-sales service. Domestic enterprises, due to their relatively low product prices and small profit margins, usually do not offer after-sales services for export products. They only provide a certain number of spare parts and basically do not carry out technical training for users.
For this reason, domestic diesel generator set manufacturing enterprises should have a thorough understanding of overseas technical barriers and establish a product certification system in line with international standards. Further enhance the level in product development, manufacturing and other aspects to meet the requirements of different regions and users. Strengthen industry self-discipline, crack down on counterfeit and shoddy products, and set reasonable export guidance prices; It is necessary to effectively leverage the strength of the diesel generator set industry or associations to collectively explore and share information. Pay attention to the protection of product intellectual property rights and build your own brand of diesel generator sets.
